It matters more when there's money on it. And that's a fact. Sport becomes even more exciting. There's more passion, more pleasure and more pain. You'll laugh like a villain. You'll cry like a child...

Simply open an account (make sure you are over 18!) via any channel and you can then bet via the internet, interactive TV, Telephone or mobile. It doesn't cost to join, so don't delay - It matters more when there's money on it! Source: Sky Bet website

Current Offers/Promotions: Sky Bet will match your first bet up to the value of £20.00.

All you need to do is to open an account with Sky Bet, make a deposit and place a bet. Sky Bet will give you a free bet token up to the value of your first bet.

You can then use the free bet token to place a bet on a sporting event. Please note that only the winnings from the free bet are paid back to you and not the "free bet" stake.

For example, looking at two of this weekend's games, if you were to open a new account, deposit £20.00 and place £20.00 on West Brom to beat Coventry at 11/8 you would also receive a £20.00 bet token.

You could then place that £20.00 free bet on say Arsenal to beat Manchester United at 5/2.

If West Brom win you would receive £47.50 back in to your betting account (£20.00 multiplied by 11/8 = £27.50 plus the return of the £20.00 stake = £47.50).

If Arsenal win you would receive £50.00 back in to your betting account (£20.00 multiplied by 5/2 = £50.00, but no return of the free bet stake).

Therefore you could potentially have £97.50 in your Sky Bet account by Saturday evening!